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Contáctanos: 7423995 en Bogotá o al 018000517711 en el resto del país

Juan Valdez abre tienda en Europa

Una mula colombiana cargada de café paralizó ayer la calle Serrano, la más lujosa y comercial de Madrid. Era la mula de Juan Valdez. Y también estaba, por supuesto, Juan Valdez. Y había música colombiana. Y tinto, café (frío, granizado y caliente), yucas, pastelitos Gloria y papas criollas.

Fue una fiesta de Colombia al lado de la emblemática Puerta de Alcalá, con motivo de la inauguración del primer Café Colombiano Juan Valdez de España.

El acto, al que acudieron cerca de doscientas personas, asistió el ex presidente de España Leopoldo Calvo Sotelo, enamorado de nuestro café, que aseguró no haber probado otro mejor en su vida. Fue él el encargado de cortar la cinta protocolaria para inaugurar oficialmente la tienda.

Gastronomía colombiana También asistieron, entre otras personalidades, el ministro de Hacienda, Alberto Carrasquilla y el presidente de la Andi, Luis Carlos Villegas. Los invitados saludaron a Juan Valdez, encarnado por Carlos Sánchez, en una de sus últimas apariciones antes de retirarse.

El local, de 160 metros cuadrados, ofrecerá, además de productos del café, objetos como carteras, vajillas y camisetas. Se trata de la primera tienda en Europa, que se suma a las siete de los Estados Unidos y a las 25 de Colombia.

Los invitados a este nuevo café –y alguno que otro colado– pudieron disfrutar de delicias gastronómicas colombianas, que siempre son bienvenidas a diez mil kilómetros de distancia de nuestro país.

La expectativa acerca de la posible llegada de Juanes se mantuvo hasta el final. Y aunque no llegó, la música colombiana puso el ritmo con vallenatos y sones de la Costa, que los más osados acompañaron con un paso de baile.

Colombia se apoderó así por dos horas de uno de los rincones más madrileños, en una tarde con temperaturas de verano, que solo un café granizado de la variedad colina podía aplacar.

Premium Freeze Dried Coffee / Instant Coffee by Juan Valdez®

We invite you to enjoy our Freeze-Dried Coffee, the closest thing to savoring an excellent cup of a freshly roasted and ground Juan Valdez® blend. Our freeze-drying process and our 100% Colombian beans make the difference, guaranteeing the best flavor, aroma, and quality.

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Juan Valdez Freeze Dried Coffee is created by a special sublimation process of the coffee through low temperatures, allowing it to recover all of its flavor and aroma once water is added. Made with the finest Colombian coffee beans, Juan Valdez freeze dried coffee is as close as you can get to the rich taste of fresh ground coffee without brewing.

Freeze dried coffee differs from Instant Coffee in the low temperatures used in the process, allowing the coffee to conserve its original properties and characteristics, elevating its quality.

Juan Valdez Organic Coffee

The fictional character, Juan Valdez, is a familiar icon for pure Colombian coffee and more recently the trade name for a chain of coffee shops featuring one hundred percent Colombian coffee. I asked myself the question recently if there is such a thing as Juan Valdez organic coffee. If Juan Valdez coffee is any batch of 100% pure Colombian coffee then there certainly is Juan Valdez organic coffee as there are organic coffee growers in Colombia. However, unfortunately, tour of the Spanish language Juan Valdez website does not reveal a distinct label for healthy organic coffee for any the international coffee chain’s coffees.

A question that comes to mind is this. Does organic coffee need to be certified as USDA organic coffee in order to be organic coffee? USDA certification assures the consumer that the coffee his is drinking has passed inspection, so to speak. Certified organic coffee is grown under sustainable growing conditions. It is almost always shade grown organic coffee. In growing organic coffee the grower does not use synthetic fertilizers, typically does not crowd his plants, intersperses his plants under a shade cover, avoid the use of herbicides and insecticides, and segregates his organic coffee from non-organic beans during processing, roasting, storage, and shipping. Proving this requires that the USDA or a designee show up where the coffee is grown and inspect the entire operation.

Now remember that Colombia has been dealing with an insurrection within its borders for more than fifty years after a period of upheaval called “la violencia.” Although the remaining rebel groups started with a Marxist–Leninist ideology many believe that they have simply become bandits and robber barons who at one point controlled – through threats – up to a third of the rural parts of Colombia. These parts that have often been under de facto rebel control include parts of the Colombian Cafetero, one of the best coffee growing regions of the world. The Cafetero benefits from ample rainfall and high elevations. Coffee can be and commonly is grown on virtually every open space, hillside, mountain side, and sloping back yard. Much of the coffee is grown by traditional means. The coffee is interspersed with plants such as plantain. Much of this coffee is grown by people who are essentially subsistence farmers. They grow what they need to eat and pick what are, to a degree, wild coffee beans, for supplementary income. Growing organic coffee in the shade – much of this coffee is grown and processed under organic conditions and commonly comes down the mountain a burro led by a man, the icon of Juan Valdez organic coffee.

Perhaps one day organic coffee drinkers will be able to get their organic coffee antioxidants and organic coffee aroma from coffee grown and certified in Colombia, Juan Valdez organic coffee. However, until a gringo going into the “selva” (jungle) in the cafetero is not likely to be confused with a DEA agent looking for cocaine production and processing certified Juan Valdez organic coffee many remain a daydream.

Juan Valdez Organic Coffee at Wal-Mart

Last week we wrote about Juan Valdez and organic coffee. We did not find a reference to organic coffee on the Juan Valdez web site, either in Spanish or English. However, it turns out that there is Juan Valdez organic coffee at Wal-Mart. On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium to low acidity, and lots of body. According to Wal-Mart the Juan Valdez organic coffee at Wal-Mart has been “Cultivated and Produced With Organic Practices, Without Incidence of Chemical Products” and “Has Been Certified Under International Norms That Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is also a product of Colombia.

So, you can get Juan Valdez organic coffee at Wal-Mart. But what is Juan Valdez coffee? In 1959 the National Federation of Coffee Growers of Colombia created a fictional character, Juan Valdez, as an icon for 100% Colombian coffee. The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was mixed with beans from other locations. Juan has typically been portrayed with his mule, Conchita, carrying sacks of coffee beans to be processed. More recently a coffee shop business took the name of Juan Valdez. Juan Valdez coffee shops can be found throughout Colombia and in other parts of the world. The brand only sells coffee grown in the Colombian coffee growing region, the cafetero, which includes the departments of Caldas, Risaralda, Quindío, and Valle del Cauca where half a million people work in the coffee industry. This region produces healthy organic coffee as well a coffee grown by the more usual means.

Although you can buy the brand, Juan Valdez organic coffee at Wal-Mart the name Juan Valdez simply tells you that it is certified as Colombian coffee. However, the coffee is also certified as organic so that it contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise. Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on the market for Colombian coffee or organic coffee. Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian and can also be certified organic if they are grown under sustainable growing conditions and free from the use of herbicides, insecticides, fungicides, and synthetic fertilizers. These coffees have the same beneficial health effects as other organic coffees grown throughout the world. Organic coffees from Colombia are free of the contaminants found in many types of regular coffee. Organic coffee from Colombia has the same antioxidants that help reduce the incidence of type II diabetes, prostate cancer, and colon cancer. Colombian organic coffee calms the heart as well, that is to say it reduces the incidence of hospitalization for heart rhythm disturbances as medical research has shown. Whether you buy Juan Valdez organic coffee at Wal-Mart, organic Kona coffee from Hawaii, or any other brand with organic coffee certification, you can enjoy a coffee free of contaminants, a coffee with many beneficial effects on your health, and a coffee grown by socially responsible means.

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Juan valdez kaffee

Mit großer Freude geben wir bekannt, dass Juan Valdez Kaffee jetzt auch in Deutschland erhältlich ist. Juan Valdez Kaffee erreicht seine einzigartige Gourmet-Qualität durch die spezielle Auswahl nur der Besten kolumbianischen Arabica Kaffeebohnen, die im Hochland von Kolumbien angebaut werden. Auch Deutschland kann nun endlich Juan Valdez Gourmet Kaffee, Juan Valdez Bio Premium Kaffee und Juan Valdez Single Origin Kaffee genossen werden.

Kolumbianischer Kaffee trägt mit seiner Anerkennung als bester Kaffee der Welt d ie Verantwortung, mit jeder Tasse eine konstante Premium-Qualität zu liefern. K olumbianischer Kaffee ist zwar nicht der einzige 100% Arabica Kaffee , aber er ist der einzige Kaffee der Welt , der zu 100% von Hand geerntet wird. Nur so ist es möglich, ausschließlich die reifsten Kaffeekirschen auszuwählen , um eine perfekte Balance und ein Aroma, mit einer geringeren Säure als bei Kaffee aus anderen Ländern, zu garantieren.

Kaffee ist der ganze Stolz von Kolumbien, mehr als 500.000 Familien sind damit beschäftigt in meist kleinen familären Kaffeefarmen den Kaffee mit viel Hingabe und Anstrengungen anzubauen.

Kolumbien ist ein ein Paradies der Artenvielfalt . Kaffee wird vor allem an Berghängen angebaut. Dies macht das händische Ernten notwendig, garantiert aber die hohe Qualität, da immer nur die Kaffeekirschen im höchsten Reifezustand geerntet werden. Von dieses Kaffeekirschen werden nur die Besten für die Juan Valdez Kaffees verwendet, da es die Marke der kolumbianischen Kaffee Anbauvereinigung (Federacion Nacional de Cafeteros de Colombia - FNC) ist .

Wer ist Juan Valdez und warum ist kolumbianischer Kaffee die beste Entscheidung für den täglichen Genuss?

Seit den 1960er Jahren repräsentiert Juan Valdez so die 500.000 kolumbianischen Kaffeebauern und Kleinstproduzenten, die ein mühsames Handwerk ausüben, um einen Kaffee mit dieser hohen Qualität nach alter Tradition zu produzieren. Die Marke Juan Valdez übernimmt auch soziale Verantwortung in Bezug auf die Kaffeebauern. Diese Verantwortung schlägt sich im Schutz der Kaffeebauern, der Regionen und Ländereien nieder, sowie im Aufbau der Infrastruktur und einer besseren Bildung. Dies soll ermöglichen die Traditionen von Generation zu Generation weiterzugeben und so auch langfristig den besten Kaffee der Welt zu produzieren und eine nachhaltige Qualität zu gewährleisten.

Juan valdez kaffee

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white coffee (BRIT) or coffee with cream (US) café com leite

n xícara (BR) or chávena (PT) de café

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Juan valdez kaffee

Coffee Map

Browse

Size - 1,138,910 sq km

Capital City - Bogotá

Main Port City - Buenaventura, Cartagena

Population - 47,220,856 (estimated July 2016)

Language/s Spoken - Spanish (official)

Population Involved in Coffee - 600,000 farmers (estimated)

Typical Farm Size - 1–5 hectares

Bags Exported Annually - 11–13 million bags

Growing Regions - Antioquia, Boyacá, Caldas, Cauca, Cesar, Caquetá, Casanare, Cundinamarca, Guajira, Huila, Magdalena, Meta, Nariño, Quindío, Risaralda, Santander, Tolima, Valle

Common Varieties - Bourbon, Castillo, Catimor, Caturra, Colombia, Typica

Processing Methods - Washed

Bag Size - 70 kg

Harvest Period - March–June; September–December

Typical Arrival - Year-round

Coffee came to Colombia in the late 1700s by way of Jesuit priests who were among the Spanish colonists, and the first plantings were in the north of the country, in the Santander and Boyaca departments. Throughout the 19th century, coffee plants spread through the country, with a smaller average farm size than more commonly found throughout other Latin American producing countries.

Commercial production and export of coffee started in the first decade of the 1800s, but remained somewhat limited until the 20th century: The 1927 establishment of the Federación Nacional de Cafeteros de Colombia (aka FNC, see below) was a tremendous boost to the national coffee industry, and Colombia quickly established itself as a major coffee-growing region, vying with Brazil and Vietnam for the title of top global producer.

Colombia still produces exclusively Arabica coffee, and though the country suffered setbacks and lower yields from an outbreak of coffee-leaf rust in the early 2010s, production has fairly bounced back thanks to the development and spread of disease-resistant plants, as well as aggressive treatment and preventative techniques.

REGIONALITY

Colombia’s size alone certainly contributes to the different profiles that its 20 coffee-growing departments (out of a total 32) express in the cup, but even within growing regions there are plentiful variations due to the microclimates created by mountainous terrain, wind patterns, proximity to the Equator, and, of course, differences in varieties and processing techniques.

The country’s northern regions (e.g. Santa Marta and Santander) with their higher temperatures and lower altitudes, offer full-bodied coffees with less brightness and snap; the central “coffee belt” of Antioquia, Caldas, and Quindio among others, where the bulk of the country’s production lies, produce those easy-drinking “breakfast blend” types, with soft nuttiness and big sweetness but low acidity. The southwestern departments of Nariño, Cauca, and Huila tend to have higher altitude farms, which comes through in more complex acidity and heightened florality in the profiles.

To capitalize on this broad spectrum of flavors and to emphasize the diversity available to roasters and consumers from within a single country, the coffee growers’ association has begun to provide origin distinctions, and has developed aggressive marketing campaigns designed to boost the regions’ signals to buyers worldwide.

NATIONAL FEDERATION OF COFFEE GROWERS

Founded in 1927, the Federación Nacional de Cafeteros de Colombia (aka the National Federation of Coffee Growers, hence the “FNC” abbreviation) is a large NGO that provides a wide variety of services and support to the country’s coffee producers, regardless of the size of their landholdings or the volume of their production. The marketing arm of the FNC develops campaigns to push not only international consumption of Colombian coffee, but also, more recently, domestic consumption of specifically specialty-grade Colombian coffees. (The creation of the Juan Valdez “character” in the 1950s is the clearest example of the outward-facing advertising that has built the FNC’s reputation; the creation and spread of Juan Valdez cafes in-country continues the institution’s mission to grow domestic consumption as well.)

The FNC also guarantees a purchase price for any coffee grown within Colombia, which provides some degree of financial security to farmers: They have the option to find private buyers or break into specialty markets, or they can tender their coffee to the FNC and receive a somewhat stable (if also rather standard, influenced by the global commodities market) price at any point during the year. This is designed to eliminate some of the market pressures and provide reliable income to the coffee sector, though it also comes under criticism for disincentivizing the development of super-specialty lots and microlots.

The scientific arm of the organization, Cenicafé, is devoted to research, development, dissemination, and support throughout the country. A wide-ranging extension service employing more than 1,500 field workers is deployed to meet and consult with farmers on soil management, processing techniques, variety selection, disease prevention and treatment, and other agricultural aspects to coffee farming. A tax is imposed on all coffee exports in order to fund this work as well as the other provisions and protections that the FNC offers, regardless of a producer’s participation or use of FNC services, marketplace, and programs.

The FNC also built and operates a coffee theme park in Quindío (Parque Nacional del Café), in collaboration with the Department Committee of Coffee Growers of Quindío: In it is a coffee-history museum, a coffee garden, an example of a traditional farmer’s house, and a roller coaster called “La Broca.”

CAFE IMPORTS + COLOMBIA

For us at Cafe Imports, there’s something about Colombia.

Actually, there’s not “something” about Colombia, but many, many somethings that make this place particularly special among coffee-growing countries, and as famous. Everyone knows Colombian coffee—or thinks they do. However, to simply say a coffee is from Colombia is to tell just a fragment of the story, like recommending a book to a friend by only telling her the name of the publisher. To really get to know Colombian coffee is to travel thousands of miles, taste through thousands of cups, and wear out dozens of pairs of hiking boots touring hundreds of coffee farms from north to south. Even that’s just the beginning—but every beautiful story needs a beginning.

We have had boots on the ground (and spoons in the cup) here since our earliest days, and we fall in love over and over again with the regional variations, the varieties, the landscape, the producers themselves. From our work sourcing strong, versatile workhorse coffees for our Excelso Gran Galope signature offerings; to our celebration of the taste of place with Regional Selects from Cauca, Huila, Nariño, and Tolima; to the discovery and development of microlots from all over the country with our export partners and the producers with whom they work closely—we simply can’t get enough.

Neither can our customers: Our offerings sheet comprises a wide selection of flavors, farms, and terroirs, and we will continue to explore new-to-us regions and to support the mostly smallholder farmers of Colombia into the future, as long as they’ll keep letting us come back again and again and again.

Juan valdez kaffee

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