Who will you share a cup with?
This blend—which includes our expertly aged Sumatran beans — is specially roasted to bring out their depth and vibrance. The cedary-spice notes pair perfectly with holiday flavors including cinnamon, nutmeg and cloves.
Available in whole bean, ground, K-Cup® and Verismo® Pods, and Starbucks VIA® Instant Coffee.
The Best Coffee. Starbucks Coffee Finder.
Our coffee masters have distilled their years of tasting knowledge down to three simple questions to help you find a Starbucks coffee you’re sure to love.
OUR RAREST COFFEES, SMALL-BATCH ROASTED IN SEATTLE
We travel the world in search of great coffee. In the process, we discover beans so special and rare that we can’t wait to bring them home and share. Each of these small-lot coffees has its own story to tell, and we meticulously develop a signature roast for every one of them.
How to Brew
It’s surprising how different brewing methods can enhance particular characteristics in your coffee. Let us help you unlock the full potential of your coffee—for the perfect cup every time.
Career Center
For Business
Online Community
Quick Links
© 2017 Starbucks Corporation. All rights reserved.
Celebrate who fills your heart with our red cup
Good keeps giving, so let’s spread some more of it this holiday season. Dedicate your red cup today to someone who deserves a shout-out—and you may just inspire a little goodness in return.
Share your cup with #GiveGood.
Make every sip more rewarding
Join Starbucks Rewards™ to earn Gold level benefits like free drinks and food, get free refills, pay and order with your phone, and more.
ENJOY A $5 STARBUCKS CARD
when you buy 4 grande handcrafted beverages after 2 PM
at participating stores.
TAP TO PAY WITH VISA
You bring the holiday cheer. We make it easy to share—and treat your friends or family. Now you can tap to pay with your Visa® at participating Starbucks® stores.
COOL TIDINGS
ONE SIP STARTS THE SEASON
With its vibrant cedary-spice notes, this blend—which includes our expertly aged Sumatran coffee—pairs well with holiday flavors and good company.
Career Center
For Business
Online Community
Quick Links
© 2017 Starbucks Corporation. All rights reserved.
Starbucks Just Added a New Drink to Its Menu
Starting Tuesday, Starbucks customers will be able to purchase a Latte Macchiato, a new drink on the coffee chain’s menu in the U.S., Canada and select parts of Latin America.
Coffee novices might think it sounds like the brand is running out of beverage names, but the latte macchiato is well-known among java experts. The drink is traditionally made by pouring shots of espresso into a glass of steamed milk so that it looks like the coffee “stains” the milk, as opposed to pouring frothed milk into the espresso (a cappuccino), or putting a dollop of steamed milk on top of the espresso (a macchiato).
Starbucks released an infographic in an attempt to clarify the differences between its various espresso drinks — don’t forget to caffeinate before reading.
More detailed explanations can be found in an online version of the book Espresso: Ultimate Coffee, nominated for a James Beard award.
SPONSORED FINANCIAL CONTENT
You May Like
Stories From
Sign Up for Our Newsletters
Subscribe & Save
Sign Up for Our Newsletters
TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
Starbucks High Arabica Standards
Exceptional coffee can only come from exceptional beans.
Starbucks arabica beans are different from regular arabica beans. At every step, we go to great lengths to make sure our beans meet the highest standard of quality.
We go where the best beans are: up.
The best beans grow at higher altitudes. The cold nights and warm days create denser beans. And denser beans have deeper, more complex flavours. Taste them in every cup of Starbucks coffee.
We’re for the good of all coffee
If we can help a farmer grow better beans, we will. Any farmer, anywhere. To that end, we have farmer support centres on four continents where our agronomists test soils, examine samples and provide advice, free, to any coffee farmer who asks.
We nurture deep-rooted relationships
The future of coffee is entwined with the future of coffee farmers. So we nurture those relationships the same way they nurture their beans. We work to get farmers a fair price and to make sure everyone in the community can benefit from the coffee industry. It leads to better livelihoods for farmers and a better cup of coffee for all of us.
We're very picky at harvest.
We only pick the coffee cherries when they are at their peak. Red, ripe and perfect. After that, we sort them over and over based on size, colour, and density. Our tolerance for defects? Pretty much zero. Some people might call that obsessive. We call it great coffee.
We help each bean reach its maximum potential.
Each coffee bean requires a unique roasting formula - a balance of temperature and time - to reach its individual peak of aroma, acidity, body and flavour. Our coffees are classified by three roast profiles – Starbucks® Blonde Roast, Medium Roast and Dark Roast – so you can easily find the flavour and intensity that’s perfect for you. Explore our roast profiles.
We taste - again and again and again.
We taste more than 1000 cups of coffee a day to verify the superior taste that all of us (including you) have come to expect. A batch of coffee is tasted at least three times before it’s approved so every time you take a sip of Starbucks® coffee; it’s a sip you’ll love.
Every drink handcrafted for you.
We freshly ground beans for each shot, steamed milk into a velvety foam of tiny bubbles. The rich foam layer on top of a freshly poured espresso – either classic Starbucks® Espresso Roast or our Origin Espresso - our baristas have perfect timing to make your beverage perfect.
- Coffee .
- Starbucks High Arabica Standards
For Business
Career Centre
Online Community
Quick Links
© 2017 Starbucks Corporation. All rights reserved.
Starbucks kaffee
Looking for Coffee Beverages?
Personalise your latte with with Guatemala Huehuetenango Espresso
Looking for Coffee at Home?
Discover out new Hot Boxes
Looking for something else?
Do you ever wonder why some of our Baristas wear black aprons rather than the usual green Starbucks aprons?
Looking for Starbucks Information?
You + Starbucks are supporting farmers in East Africa. Learn More
It’s our commitment to doing business in ways that are good to the earth and each other.
Can we treat you to a drink?
Register your Starbucks Card and earn rewards when you use it.
Customer Service
For Business
Quick Links
© 2016 Starbucks Corporation. All rights reserved.
Starbucks and Spotify to Partner on Music Streaming Service
Partnership Connects Starbucks 7,000 U.S. Company-Owned Stores, 10M-Member My Starbucks Rewards Loyalty Program and Spotify’s 60M Users to Create First-of-Its-Kind Music Ecosystem
MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium
Popular Starbucks Music Made Available for Everyone on Spotify
SEATTLE, May 18, 2015 – Starbucks Coffee Company (Nasdaq: SBUX) today announced that it has entered into a letter of intent with leading music streaming service, Spotify®, to establish a multi-year relationship that will link its 7,000 company-operated stores in the U.S. and 10 Million My Starbucks Rewards® loyalty members with Spotify’s more than 60 Million global users to offer a first-of-its-kind music ecosystem. This interconnectivity will allow Starbucks MSR members unique access to Starbucks music on Spotify, the ability to influence in-store playlists as well as opportunities for Starbucks MSR members to earn “Stars as Currency.”
“For over 40 years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers,” said Howard Schultz, chairman and ceo of Starbucks. “Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”
Through a phased rollout later this fall in Starbucks® U.S. company-owned locations, followed shortly thereafter in Canada and the United Kingdom, the agreement specifies that Starbucks and Spotify will collaborate on a next generation music ecosystem. As part of the agreement, Spotify Premium will be promoted in these stores.
Coming first, Starbucks 150,000 U.S.-based partners (employees) will receive a Spotify Premium subscription, followed shortly thereafter by partners in Canada and the U.K. This fall, Starbucks partners can help shape the in-store music programming using tools provided by Spotify. These partner-influenced playlists will then be accessible on Spotify via the Starbucks Mobile App so that customers can stream music anywhere, anytime from their mobile device.
In addition, Spotify users will enjoy opportunities to obtain “Stars as Currency” for My Starbucks Rewards loyalty program. This will represent the first time that Starbucks loyalty program stars can be accessed by a third party for the benefit of Starbucks MSR members and Spotify users. Spotify will also include a dedicated section on Spotify featuring new playlists from Starbucks and its most popular music from the past 20 years, available to all Spotify users.
“Starbucks has a rich music heritage and customers who are passionate music fans which makes us incredibly proud to be their music partner,” said Daniel Ek, CEO of Spotify. “Spotify has powered more than 25 Billion hours of listening around the world so far, and we’re looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify’s 60 Million global music fans.”
“We plan on building one of the most robust digital ecosystems of any retailer in the world. Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,” added Kevin Johnson, president and coo of Starbucks. “Starbucks ability to innovate with partners such as Spotify, creating new ways and platforms to engage with our customers, will afford us unprecedented interconnectivity across all of our capabilities, and provide new access points for Spotify as they continue to grow globally.”
For more than four decades, Starbucks has built a differentiated Third Place experience with music at the heart of its coffeehouse culture. In 1994, a dedicated entertainment team began selecting original CDs spanning a diversity of musical genres and geographies. This program has spotlighted the extraordinary careers of legendary artists such as the late John Lennon, Aretha Franklin and Bonnie Raitt, among many others. Bob Dylan, Yo-Yo Ma, the Rolling Stones and Ray Charles are among the legends who identified their favorite recordings for Starbucks Artist Choice series. Starbucks seasonal CDs have celebrated moments ranging from Valentine’s Day to summer road trips to holiday festivities. Starbucks has also become a champion of emerging artists such as John Legend, Madeleine Peyroux and Fleet Foxes, introducing customers to these musicians at an early point in their careers.
Download b-roll and images here
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and through the Starbucks Newsroom.
About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 58 markets globally with more than 60 million active users, and over 15 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. For more information on Spotify please visit www.spotify.com.
For more information on this story, contact us
Related News
- May 13, 2015
Starbucks to Present at Bernstein Strategic Decisions Conference
Store Design Showcase: Creating the Starbucks Experience in Asia
Applications Surge for Starbucks College Plan
Faecal bacteria 'in ice in Costa, Starbucks and Caffe Nero'
Share this with Facebook
Share this with Twitter
Share this with Messenger
Share this with Messenger
Share this with Email
Share this with
These are external links and will open in a new window
Share this with Email
Share this with Facebook
Share this with Messenger
Share this with Messenger
Share this with Twitter
Share this with Pinterest
Share this with WhatsApp
Share this with LinkedIn
These are external links and will open in a new window
Close share panel
Ice from three of the UK's biggest coffee chains has been found to contain bacteria from faeces, according to a BBC investigation.
Samples of iced drinks from Costa Coffee, Starbucks and Caffe Nero contained varying levels of the bacteria, the BBC's Watchdog found.
Expert Tony Lewis said the levels found were "concerning".
"These should not be present at any level - never mind the significant numbers found," he added.
Cleanliness of tables, trays and high chairs at the chains was also tested at 30 branches.
Seven out of 10 samples of Costa ice were found to be contaminated with bacteria found in faeces.
At both Starbucks and Caffe Nero, three out of 10 samples tested contained the bacteria known as faecal coliforms.
Mr Lewis, of the Chartered Institute of Environmental Health, said these kinds of bacteria were "opportunistic pathogens - the source of human disease".
Costa said it had updated its ice-handling guidelines and was in the process of introducing new ice equipment storage.
Starbucks said it was now conducting its own investigation into the claims.
A spokesman said the chain took hygiene "extremely seriously".
Similarly, a Caffe Nero spokesman said "a thorough investigation" was under way, and that the chain would take "appropriate action".
The Watchdog programme will air on BBC One on Wednesday at 20:00.
Related Topics
Share this story About sharing
Top Stories
In a Twitter tirade, the president issues a fresh denial that he tried to obstruct an FBI investigation.
Starbucks VIA® Caramel Flavoured Iced Coffee
The newest thing in on-the-go flavour.
Introducing Starbucks VIA® Caramel Flavoured Iced Coffee. Now you can enjoy a crisp, cold, naturally flavoured iced coffee wherever summer takes you.
Using 100% natural roasted arabica beans, we created a blend of instant and microground coffee that is specially designed for mixing with cold water. Then we added just the right amount of buttery, velvety caramel flavour and pure cane sugar for the perfect balance of refreshment and sweetness.
It’s the sweet caramel coffee flavour you love, wherever and whenever you want it. But just like the summer weather, Starbucks VIA® Caramel Flavoured Iced Coffee is only available for a limited time.
FLAVOURED COFFEE
- Starbucks VIA®
Find It At
- Local Starbucks Stores
- Grocery Stores and Other Retailers
For Business
Career Centre
Online Community
Quick Links
© 2017 Starbucks Corporation. All rights reserved.
Starbucks SWOT analysis 2017
Company Background
Starbucks Corporation’s business overview from the company’s financial report:
“Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 75 countries. We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of high-quality food items, including snack offerings, through company-operated stores.
We also sell a variety of coffee and tea products and license our trademarks through other channels such as licensed stores, grocery and foodservice accounts. In addition to our flagship Starbucks Coffee brand, we sell goods and services under the following brands: Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh and Ethos.
Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. To achieve this, we are continuing the disciplined expansion of our global store base, adding stores in both existing, developed markets such as the U.S., and in newer, higher growth markets such as China, as well as optimizing the mix of company-operated and licensed stores in each market.
In addition, by leveraging the experience gained through our traditional store model, we continue to offer consumers new coffee and other products in a variety of forms, across new categories, diverse channels and alternative store formats. We also believe our Starbucks Global Responsibility strategy, commitments related to ethically sourcing high-quality coffee, contributing positively to the communities we do business in and being an employer of choice are contributors to our objective.
StarbucksВ® company-operated stores are typically located in high-traffic, high-visibility locations. Our ability to vary the size and format of our stores allows us to locate them in or near a variety of settings, including downtown and suburban retail centers, office buildings, university campuses, and in select rural and off-highway locations. We are continuing the expansion of our various store formats, including Drive Thru and express stores, to provide a greater degree of access and convenience for our customers.
Starbucks employed approximately 277,000 people worldwide as of October 1, 2017.” [1]
Starbucks SWOT Factors
1. Operating efficiency and strong growth leading to superior financial performance.
2017 marked continuing Starbucks growth both financially and physically. The company had yet another great financial year. The company’s revenue grew by 5% and 2,254 new stores were opened. Starbucks’ operating profit margin remained above 18% and its cash flow generated US$4.174 billion, despite the company’s enormous expansion.
Figure 1. Starbucks’ consolidated revenue 2011-2017
Source: Starbucks financial report [1]
Figure 2. Starbucks’ operating profit margin 2012-2017
Source: Starbucks financial report [1]
Figure 3. Starbucks store count 2011-2017
Source: Starbucks financial report [1]
Starbucks’ balance sheet has remained strong. In 2017, debt-to-asset ratio remained the same, cash reserves increased by US$333.5 million, while the company’s net profits increased from US$2.818 billion to US$2.885 billion. Overall, Starbucks’ financial position has never been stronger.
What does this mean for the company? Despite its huge growth, growing the operating profit margin while also increasing its net profits means that Starbucks is managing its operations very efficiently. In addition, the company’s healthy financial numbers provide confidence for investors and allow the company to engage in speculative investments that wouldn’t otherwise be feasible.
2. Fast growing store network in China.
Currently, Starbucks has 2,936 restaurants in China, which is more than the company’s key rivals have combined, including Dunkin’ Donuts’ 31 restaurant [2] , Costa Coffee’s 409 restaurants [3] and McDonald’s 2,391 restaurant. [4] The number of Starbucks locations has grown significantly over the past few years. In 2011, the company had only 570 coffeehouses in China. Since then it grew its presence by 2,366 locations or 515% in just 6 years.
Source: Starbucks’ financial report [1]
China will become the major Starbucks market in the future and is the second fastest growing Starbucks market behind the U.S. already. Most importantly, Starbucks is well positioned to compete in China. For years Starbucks has been strengthening its tea offerings, which is the favorite Chinese drink. The company currently owns 2 tea brands, Tazo and Teavana, and serves brewed tea, single-serve tea, packed tea and other related tea products. Therefore, unlike its rivals, Starbucks is better prepared to satisfy Chinese tastes and to attract Chinese customers to its coffeehouses.
Access the full analysis.
Published: November 30, 2017
Reasons to buy this SWOT
19 Unique Factors Explained
16 Tables and Charts
Quickest Insight into Starbucks Business
Written by SWOT Professionals
New Report Guarantee
Have Any Questions? Contact Us
Back to SWOT Analyses
В© 2013-2017 Strategic Management Insight. All rights reserved.
Who Is Starbucks' Target Audience?
Starbucks owes its success to a well-defined target audience.
14th Street NW image by dwight9592 from Fotolia.com
Related Articles
- 1 [Target Market] | What Is the Target Market for Coffee?
- 2 [Starbucks] | Starbucks Pricing Strategy
- 3 [Target Market] | Examples of a Target Market
- 4 [Starbucks] | Starbucks & Its Use of Technology
Starbucks holds around 33 percent of the market share for coffee in the U.S. It sells almost as much coffee as do fast food and convenience stores combined, even though it the bulk of its consumers are in cities or upscale suburban areas. Starbucks has been able to gain such a large share of the market by catering specifically to a well-defined target audience.
Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually.
Young Adults
Young adults, aged 18 to 24, total 40 percent of Starbucks’ sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. Starbucks appeals to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year.
Kids and Teens
Kids and teens are also a large part of Starbucks’ target audience. Together, customers age 13 to 17 account for just 2 percent of Starbucks’ sales, but most items for kids are purchased by the parents. Whether the focus is on the steamed milk that Starbucks’ baristas refer to as “babyccinos” or the sugary, caffeinated, whipped cream topped coffee drinks that are so popular with teenagers, kids and teens form a large part of Starbucks business. Kids go there with their parents; both mother and child leave with cup in hand. Teens meanwhile use Starbucks as a place to hang out with friends or study. Starbucks may not cater directly to kids (and risk criticism about the high calorie and caffeine content of some of its drinks) but it does make its products kid-friendly, offering special child sizes for instance.
Complimentary Products
Specialty coffee drinks account for around 75 percent of Starbucks’ sales, but an increasing amount of its business is centered on selling whole bean coffees and merchandise. Starbucks has made its coffees available for direct order online, in supermarkets and offered select food service outlets the chance to carry Starbucks’ family of coffee, including Starbucks brand, Seattle’s Best and Starbucks VIA. These products give consumers a chance to have the “Starbucks’ experience” at home, and it is an area that Starbucks is pushing.
References (3)
About the Author
Renee O'Farrell is a freelance writer providing valuable tips and advice for people looking for ways to save money, as well as information on how to create, re-purpose and reinvent everyday items. Her articles offer money-saving tips and valuable insight on typically confusing topics. O'Farrell is a member of the National Press Club and holds advanced degrees in business, financial management, psychology and sociology.
Photo Credits
- 14th Street NW image by dwight9592 from Fotolia.com
More Articles
[Coffee Shop Marketing Strategies] | Coffee Shop Marketing Strategies
[Organizational Design] | Starbucks & Its Organizational Design
[Target Audience] | The Importance of a Target Audience of Consumers
[Coffee Lovers] | Ways to Market to Coffee Lovers
Комментариев нет:
Отправить комментарий