fairtrade_kaffee

Ethical Sourcing: Coffee

Making coffee the world’s first sustainable product to improve the lives of at least 1 million people in coffee communities around the world.

Starbucks is dedicated to helping farmers overcome the challenges facing coffee communities. We are committed to buying 100 percent ethically sourced coffee in partnership with Conservation International. To improve productivity and sustainability, we share our research and resources through our Farmer Support Centers—located in coffee-producing countries around the world. They’re open to farmers regardless of whether they sell to us. Thanks to the support of our customers, we’re also donating millions of disease-resistant trees to help farmers fight threats like coffee leaf rust. And through our Global Farmer Fund program, we’re investing $50 million toward financing for farmers, allowing them to renovate their farm or pursue more sustainable practices.

Now we’re collaborating with the industry to make coffee the world’s first sustainable agricultural product, as a founding member of the Sustainable Coffee Challenge.

In total, Starbucks has invested more than $100 million in supporting coffee communities. Collaborative farmer programs and activities – including Coffee and Farmer Equity (C.A.F.E.) Practices, farmer support centers, farmer loans and forest carbon projects. All of these programs directly support improving farmer livelihoods and ensuring a long-term supply of high-quality coffee for the industry.

In deploying a comprehensive strategy, Starbucks is improving the resilience of our supply chain and ensuring the long-term supply of high-quality coffees, as well as building stronger, enduring farming communities for generations to come.

Making coffee the first sustainable agricultural product:

We know that the most pressing issues in coffee can’t be solved by one company alone, and that the best solutions require everyone coming together to collaborate in bringing about a better future for farmers. Our journey of ethical sourcing requires looking beyond our own supply chain. After achieving our 99% ethically sourced milestone, Starbucks asked “what’s next, and how can we work with the whole sector to get to 100% sustainable coffee?"

Starbucks is a founding member, alongside a growing coalition of industry leaders, of the Sustainable Coffee Challenge, a call to action led by Conservation International to make coffee the world’s first sustainable agriculture product. The challenge is convening the sector to sustain the future supply of coffee while ensuring the prosperity and well-being of farmers and workers and conserving nature.

The Sustainable Coffee Challenge, is a joint initiative of over 60 partners working together to make coffee the world’s first sustainable agricultural product. Members include coffee producers, retailers, traders, roasters, importers, industry associations, governments, donor agencies and other non-governmental organizations (NGOs) that are building a sustainability roadmap for achieving a fully sustainable coffee sector.

In 2017 the Sustainable Coffee Challenge launched its first action networks to coordinate industry action and investment. By launching Collective Action Networks the Challenge will advance sharing of experience and collaboration to significantly advance our progress toward sustainable coffee production.

One of the first Action Networks tackles the issue around aging trees and a focus to support tree replacement or rehabilitation. Starbucks recent commitment to provide 100 million trees to farmers by 2025 has a cumulative effect when added to the work of The Sustainable Coffee Challenge who recently announced an industry wide effort to re-plant 1 billion coffee trees.

We invite you to join us. To get involved, please contact Conservation International and follow our progress at www.sustaincoffee.org

Committed to 100%

Sharing Coffee Knowledge

Investing in Coffee Communities

Sustainable Coffee Challenge

Ethical Sourcing

How are Coffee Farms and Climate Change Linked?

The Starbucks and Conservation International partnership supports coffee farmers in mitigating the impacts of climate change.

Measuring the Impact of C.A.F.E. Practices

See the most recent results of how the C.A.F.E. Practices program impacts people, products and the planet. Read the report.

99% of our coffee is ethically sourced. Our coffees are available in our stores and online.

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Coffee

Of the 1.6 million farmers and workers involved in Fairtrade around the world, about half are small-scale coffee farmers. Coffee was the first product to be Fairtrade certified when the first Fairtrade coffee from Mexico hit shelves in the Netherlands in 1988. Currently Fairtrade coffee farmers can be found in 30 countries.

Around the world, 25 million smallholders produce 70-80 percent of the world’s coffee, which is one of the reasons why Fairtrade focuses its efforts on small producer organizations. No matter what or where your favourite cup of coffee is – fresh ground or instant, in a café or in your kitchen – there will be a Fairtrade product for you.

Fairtrade Coffee Facts

Nearly half of all Fairtrade producers are coffee growers with roughly 812,500 small-scale farmers organized in 445 producer organizations, according to the 2015 Fairtrade Monitoring and Impact Report.

Coffee farmers in 30 countries produce according to Fairtrade Standards.

80 percent of Fairtrade coffee comes from Latin America (mostly from Colombia, Brazil, Peru, Nicaragua and Costa Rica), but Fairtrade coffee farmers also live in countries like Uganda, Tanzania and Indonesia.

In 2013-14, coffee farmers received €49 million in Fairtrade Premium funds.

Fairtrade farmers cultivate Arabica (milder and more expensive) and Robusta (stronger and less expensive) coffee beans.

Coffee is Fairtrade consumers’ favourite product, accounting for 25 percent of all retail sales.

Fairtrade Impact for Small-scale Coffee Farmers

The global price of coffee tends to rise and fall like a roller coaster. This volatility is due to a number of factors which can include bouts of disease – such as the recent leaf rust epidemic in Central America – unpredictable weather patterns, large harvests from major origins (like Brazil, Vietnam or Colombia) or wide-ranging speculation in future markets.

Fairtrade aims to give farmers stability in this unpredictable market environment by offering a Fairtrade Minimum Price, which protects them from volatile price drops. If the market price exceeds the Fairtrade Minimum Price, farmers negotiate with buyers to sell at a higher price based on quality and other factors. Check out our Minimum Price and Premium table for the current Fairtrade Minimum Prices.

In addition, coffee farmers receive a Fairtrade Premium of 20 cents per pound for conventional coffee and additional 30 cents per pound if produced organically. At least five cents per pound of the Fairtrade Premium is dedicated to improved production or quality.

Fairtrade focuses its efforts on organizing small-scale farmers who produce 70-80 percent of the world’s coffee

By supporting smallholder farmers to organize themselves into small producer organizations – such as cooperatives and associations – farmers can negotiate better terms of trade and Fairtrade can have a larger impact.

See highlights from our most recent monitoring and impact report below. You can also download the full report or view our Impact and Research section for more reports on Fairtrade.

Challenges for Small-scale Coffee Farmers

In the coffee year 2014-15 (running from October to October), nearly 8.6 million tonnes of coffee were produced globally. This is largely thanks to the hard work of the 25 million smallholder coffee farmers around the world – who often see little of the $80 billion generated by the global coffee market each year. In fact, coffee farmers usually receive just 7-10 percent of the retail price of supermarket coffee – often not enough to afford a sustainable living.

Given price volatility and a low share of the final price, farmers find it difficult to make long-term plans. For example, coffee bushes need to be regularly replaced to maintain productivity, but newly planted bushes take four years to yield fruit and five to six years to produce optimal yields. This forces farmers to make the difficult choice of continuing with older bushes and dwindling productivity or investing in new plants in a highly volatile market.

Fairtrade strives to support farmers to earn a dignified living from the coffee they produce. In addition, Fairtrade farmers are encouraged to diversify their sources of income, involve the next generation in the coffee business to assure the industry’s future, establish long-term relationships with traders, and to pursue their right to a fair share of the global coffee industry.

General Coffee Facts

An estimated 1.6 billion cups of coffee are drunk every day. That’s over 18,500 cups per second.

Coffee beans start to grow as coffee cherries. After the ripe, red cherries are picked, they are washed, dried, and hulled. This yields green coffee beans, which are then roasted and ground to make coffee.

Coffee cherries ripen unevenly, so the harvest is a labour-intensive process with multiple visits to the same coffee bush during the harvest season.

Under the right conditions, green coffee can be stored for over a year, but roasted coffee should be brewed within 2-4 weeks to enjoy maximum freshness.

Brazil with around 30 percent and Vietnam with almost 20 percent of world production are the two largest coffee producing countries.

Recent Fairtrade News on Coffee

Coffee to go?

La roya. Leaf rust. Words which strike fear into the hearts of tens of thousands of coffee growers around the world.

Coffee farmers go back to school

It’s a blisteringly hot day at the Machakos Union coffee cooperative, 60 kilometres south of the capital, Nairobi. Despite the heat, more than a hundred coffee farmers – women and men – are sitting in a classroom in what must be.

Future of Coffee Depends on Adequate Income for Farmers, New Research Finds

A pilot study by Fairtrade International and True Price shows that despite sustainability pledges in the coffee sector, many coffee farmers struggle to make ends meet. Fairtrade calls for a government and industry-wide response.

Buying and Selling Fairtrade

Fairtrade products are sold in over 130 countries. For more information on Fairtrade near you, visit Fairtrade Near You or select one of the countries in blue on the map below. If you’re interested in selling Fairtrade or sourcing Fairtrade products in your country, see our information about selling Fairtrade.

Guidance Documents for Fairtrade producers and buyers

Fairtrade International offers the following guidance documents as a complement to the Fairtrade Coffee Standard.

Guidance on Productivity and Quality Improvement

The following guidance document on productivity and quality improvements describes best practice in making investments with the 5 cents USD per pound of the Fairtrade Premium that is to be allocated toward investments in productivity and/or quality of Fairtrade Coffee.

Guidance on Price Risk Management

The following guidance document on price risk management strategies is also a tool for producers, and traders, to help them manage price risk, especially in the current context of high market price volatility.

Guidance on Applying Coffee Differentials

The following guidance document on applying differentials will help producers and traders appropriately apply differentials particularly in the case of Fairtrade organic Arabica and Robusta coffee.

If you would like to receive this guidance on applying coffee differentials directly into your e-mail account please let us know by sending an e-mail to: coffeehelp@ fairtrade.net

EN- Fairtrade Guidance on Applying Coffee Differentials (PDF) - January 02 - January 13, 2017

Previous Guidance on Applying Coffee Differentials

SP - Fairtrade Guidance on Applying Coffee Differentials (PDF) - January 27 - February 7, 2014

EN - Fairtrade Guidance on Applying Coffee Differentials (PDF) - 8-19 Oct, 2012

Latest News

Pricing Database

Find Fairtrade Minimum Prices and Premiums

Standards News

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Better Cotton Initiative allowed as a responsbile fibre under the Fairtrade Textile Standard

Mangoes for drying from Peru price announcement

Our Fairtrade Story

From bean to you

SORGFALT, DIE SICH SEHEN LÄßT.

Bevor Sie einen Becher kГ¶stlich heiГџen Starbucks Kaffee in den HГ¤nden halten kГ¶nnen, ist der Kaffee selbst bereits durch zahlreiche fГјrsorgliche HГ¤nde gewandert. Um sicherzustellen, dass der Kaffee im bestmГ¶glichen Zustand bei uns eintrifft, arbeiten alle Beteiligten nach einem einfachen aber dennoch anspruchsvollen Grundsatz – ‚Behandle den Kaffee mit größter SorgfaltвЂ˜.

Ob der Barista, der Sie in Ihrem Coffee House bedient, der Röster, der aus jeder Kaffeebohne das Beste herausholt, die Verkoster, die entscheiden, ob die Bohnen den hohen Anforderungen entsprechen, oder die Bauern und Arbeiter, die in den Anbaugebieten die Kaffeekirschen ernten – Leidenschaft für hervorragenden Kaffee treibt uns alle an. Denn letztlich dreht sich alles um eines – die Herstellung von hochwertigem Qualitätskaffee.

Und genau aus diesem Grund legen wir so viel Wert auf unsere Partnerschaft mit Fairtrade. Es geht nicht darum, dass wir ein gutes Gefühl haben, weil wir unseren Kaffee auf ethisch korrekte Weise beziehen. Wir möchten vielmehr einen Ansatz unterstützen, der Kaffeebauern für ihren Einsatz in ihren Gemeinden und für ihr handwerkliches Geschick belohnt und sie dazu animiert, Verfahren zu erlernen und zu entwickeln, dank der qualitativ hochwertige Kaffeebohnen auf sozial und ökologisch verantwortungsbewusste Weise hergestellt werden.

In Deutschland und vielen weiteren europäischen Ländern sind mittlerweile sämtliche Starbucks Espressospezialitäten zu 100 Prozent Fairtrade zertifiziert. Das heißt jeder Caffè Latte, jeder Cappuccino – jeden Tag, sieben Tage die Woche.

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MIT LIEBE ZUBEREITET UND UNSER GANZER STOLZ.

Jede Kaffeebohne wird angebaut, geerntet, verarbeitet, geschützt, gekauft, versendet, geprüft, verkostet, geröstet und sorgfältig verpackt. Doch bevor Sie sie in Ihrem Starbucks Getränk genießen können, wandert sie noch ein letztes Mal durch ein fürsorgliches Händepaar. Dieses gehört einem unserer Starbucks Partner (Mitarbeiter), die Sie an ihrem Wissen und ihrer Leidenschaft für Kaffee gerne teilhaben lassen.

Der sorgfältige Umgang mit unserem Kaffee ist Teil der Ausbildung eines jeden Barista. Dazu gehört auch, die Espressospezialitäten gemäß den Wünschen des Gastes zuzubereiten. Wir zeigen unseren Barista auch, wie wir unseren Kaffee, einschließlich der Fairtrade zertifizierten Kaffeesorten einkaufen, und auf welche Weise sich unsere Zusammenarbeit mit Fairtrade positiv auf das Leben zehntausender Kaffeebauern und ihrer Familien auswirkt. Darüber hinaus verdeutlichen wir, welchen Einfluss das Fairtrade-System auf die Gemeinden hat, in denen diese Menschen leben. Wir beantworten darüber hinaus die Frage, inwieweit Bauern als Gegenleistung für ihr Engagement Zugang zu verbesserten Gesundheits-, Ausbildungs- und Sozialprogrammen erhalten.

Wir tun dies, weil wir davon überzeugt sind, dass es das Richtige ist. Unsere Baristi sind stolz darauf, das Leben von Kaffeebauern weltweit nachhaltig verbessern zu können.

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KAFFEE, DER SICH SO GUT ANFГњHLT WIE ER SCHMECKT

Vor dem Kauf Ihres Starbucks Kaffees wurde dieser schon einmal an anderer Stelle gekauft – in Form von grünen, ungerösteten Kaffeebohnen.

Im vergangenen Jahr kaufte Starbucks 175 Millionen Kilogramm grüne Kaffeebohnen ein. 77 Prozent davon – 134 Millionen Kilogramm – wurden gemäß Starbucks Standards verantwortungsvoll angebaut und ethisch gehandelt. Der Anteil von Fairtrade zertifiziertem Kaffee betrug rund 9 Millionen Kilogramm.

Wir beziehen ausschließlich qualitativ hochwertige Arabica-Bohnen, die unseren strengen Einkaufsstandards entsprechen. Darüber hinaus ermuntern wir Bauern dazu, sozial und ökologisch verantwortungsbewusste Produktionsverfahren einzuführen. Als Gegenleistung für ihren Premiumkaffee erhalten die Bauern überdurchschnittlich hohe Preise für ihre Kaffeeernte. Dies wiederum macht sich in deutlichen Verbesserungen ihrer Lebensumstände bemerkbar. Allein im vergangenen Jahr wurde das Leben von mehr als einer Million Bauern und Arbeitern aus Kaffeeanbaugebieten durch diese Abnahmemethoden positiv beeinflusst.

In den vergangenen Jahren hat Starbucks die Abnahme von Fairtrade zertifiziertem Kaffee von 9 Millionen auf 18 Millionen Kilogramm verdoppelt. Auf diese Weise konnten wir auch die Prämie verdoppeln, die wir Fairtrade Bauern durch unsere weltweiten Einkäufe zahlen.

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QUALITГ„T, DIE MAN SEHEN UND SCHMECKEN KANN

Bei Starbucks werden nicht einfach irgendwelche Bohnen eingekauft. Wir wollen die besten Bohnen, und beste Bohnen verlangen beste Bedingungen – die richtigen Bäume, optimale Wetterbedingungen, der richtige Boden, die besten landwirtschaftlichen und ökologischen Verfahren sowie insbesondere eine Kaffeeernte während der Hochsaison. Dennoch ist eine anschließende Verarbeitung der Bohnen erforderlich, um das Beste aus den Bohnen herausholen.

Um eine gleichbleibend hohe Qualität zu gewährleisten, schulen wir unsere Kaffeebauern in den Standards, die für den guten Geschmack eines Kaffees unverzichtbar sind. Jede Kaffeeprobe wird nach vier Qualitätsmerkmalen beurteilt: Aroma, Säure, Körper und Geschmack. Vor der Zusammenarbeit mit Starbucks hatten viele Bauern das von ihnen angebaute Produkt – man mag es kaum glauben – tatsächlich noch nie probiert. In den Starbucks Farmer Support Centern in Costa Rica und Ruanda wird ihnen der sorgfältige Umgang mit den Bohnen während des gesamten Prozesses erläutert. Auf diese Weise wird gewährleistet, dass ihre monatelange harte Arbeit auch geschmacklich hervorragenden Kaffee hervorbringt. Sobald ihre Kaffeebohnen unsere strenge Qualitätsprüfung besteht, können die Bauern mit Starbucks höhere Preise sowie bessere Vertragsbedingungen aushandeln, von denen sowohl ihre Familien als auch ihre Gemeinden profitieren.

Zusammen mit Fairtrade helfen wir in Kooperativen organisierten Kleinbauern in ihre Farmen und Gemeinden zu investieren, die Umwelt zu schützen und ihre betriebswirtschaftlichen Kenntnisse zu verbessern, die sie benötigen, um auf dem Weltmarkt wettbewerbsfähig zu bleiben.

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DIE RГ–STUNG HOLT DAS BESTE AUS DER BOHNE

Die Kaffeeröstung ist eine Art kulinarischer Alchemie – Kunst und Wissenschaft zugleich. Beim Rösten wird auf sanfte Weise die chemische Zusammensetzung der Kaffeebohne verändert – so entsteht aus dem landwirtschaftlichen Rohprodukt eine geröstete Kaffeebohne. Diese wird eines Tages Bestandteil eines Getränkes sein, das den Tag einer Person zu etwas Besonderem machen kann.

Die erste Lieferung jedes Kaffees wird während der Geschmacksbeurteilung noch vor Ort geröstet, um die Qualität des Kaffees zu prüfen. Wenn er die Prüfung besteht, wird er verpackt, versendet und anschließend erneut probiert, um sicherzustellen, dass die Bohnen während des Transports nicht an Qualität eingebüßt haben. Sobald die Bohnen unseren Qualitätstest bestanden haben, werden sie in großem Umfang geröstet – ein aufwendiger Balanceakt aus Hitze, Zeit, Temperatur und Feuchtigkeit, bei dem das Beste aus jedem Kaffee zum Vorschein kommen soll. Für den Röster ist dies ein entscheidender Moment, denn er stellt sicher, dass die harte Arbeit der Bauern vor Ort mit einem optimalen Kaffeegenuss belohnt wird.

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BAUER MIT STOLZ UND LEIDENSCHAFT

So wie die Bauern die Aufgabe haben, die richtigen Bedingungen für den Anbau von Qualitätskaffee zu schaffen, um ihren Familien eine sichere Zukunft bieten zu können, so sehen wir es als unsere Pflicht an, die Entwicklung und Aufrechterhaltung der Gemeinden, in denen diese Menschen leben, zu unterstützen.

Das bedeutet einerseits, dass ihnen für ihre Premiumqualität auch Premiumpreise gezahlt werden. Im Gegenzug dazu erhalten die Bauern und Farmkooperativen die Möglichkeit, ihren Arbeitern den Mindestlohn (und in vielen Fällen auch Zuschüsse und Boni) zu zahlen, eine medizinische Versorgung und bezahlten Urlaub zu gewährleisten sowie eine schulische Ausbildung für ihre Kinder vor Ort zu realisieren. Weiterhin bedeutet dies, dass Bauern geschult werden, wie sie die Qualität ihres Kaffees noch weiter verbessern und ihren Ernteertrag erhöhen können.

Durch unsere enge Zusammenarbeit mit Fairtrade unterstützen wir unter anderem Investitionen in bessere landwirtschaftliche und ökologische Verfahren, wodurch Umweltverschmutzung vorgebeugt, Artenvielfalt gefördert sowie die Verwendung von Pestiziden reduziert wird.

Das Ergebnis ist eine produktive Gemeinschaft von Bauern, die mit Stolz und Leidenschaft ihrer Arbeit nachgehen und den respektvollen und sorgfältigen Umgang mit Kaffee beherzigen.

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GLГњCKLICHE ARBEITER, GESUNDE KINDER.

Gute Kaffees kommen von guten Farmen und zufriedenen Menschen, die ihre Zukunft in Sicherheit wissen. Gute Kaffees stammen von Familien, deren Kinder zur Schule gehen und Lesen lernen, was ihre Eltern möglicherweise nicht können; sie stammen von Familien, die sich an einem Ort niedergelassen haben und mit ihrem Alltag zufrieden sind.

Neben der Zahlung des Fairtrade Mindestpreises für Qualitätskaffee wird zehntausenden Kaffeekleinbauern und ihren Familien durch die Zusammenarbeit zwischen Starbucks und Fairtrade die Zahlung einer zusätzlichen Fairtrade Prämie gewährleistet.

Die Bauern entscheiden auf demokratischem Wege selbst, wie sie dieses Geld investieren möchten – ob in Schulen, sanitäre Einrichtungen, Krankenhäuser, Projekte zu alternativen Ertragsmöglichkeiten oder aber auch in den Anbau anderer Produkte als Kaffee. Auf diese Weise können die Bauern die gezahlten Zuschüsse der gesamten Gemeinde zur Verfügung stellen und ihre Zukunft selbst in die Hand nehmen.

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BESSERE FARMEN, BESSERES LEBEN

Starbucks kauft und verkauft bereits seit zehn Jahren Fairtrade zertifizierten Kaffee. Als führende Kaffeemarke kaufen wir mehr Fairtrade zertifizierten Kaffee ein als jedes andere Unternehmen weltweit. Und mit Hilfe der von uns zusätzlich zum Fairtrade-Mindestpreis gezahlten Prämien unterstützen wir Bauern und Gemeinden auf der ganzen Welt.

Große Investitionen in soziale Projekte sind fГјr uns aus vielerlei Hinsicht sinnvoll. Das Wichtigste ist jedoch, dass unsere GГ¤ste den Unterschied bei jedem Besuch eines Coffee Houses sehen und schmecken. Von der engen Zusammenarbeit und langfristigen Beziehung von Fairtrade und Starbucks profitieren aber nicht nur unsere GГ¤ste, sondern auch die kaffeeproduzierenden Gemeinden. Durch demokratische Entscheidungen Гјber die Verwendung der Fairtrade PrГ¤mien werden die Produzenten in den Mittelpunkt der Entscheidungsfindung gestellt. In der Regel investieren sie in schulische AusbildungsmГ¶glichkeiten, in das Gesundheitswesen und in die Verbesserungen der Farmen oder Verarbeitungseinrichtungen. Als Resultat kГ¶nnen sie ihren Lebensstandard verbessern und ihre KaffeeertrГ¤ge erhГ¶hen.

Starbucks stellt den Bauern in den Kaffeeregionen darüber hinaus Wissen, Erfahrungen und Fachkenntnisse zur Verfügung. Über die Starbucks Farmer Support Center wurden beispielsweise lateinamerikanische Bauern bei der qualitativen und quantitativen Verbesserung ihrer Ernteerträge erfolgreich unterstützt. Im Juni 2009 wurde ein weiteres Center in Ruanda eröffnet, welches den dortigen Bauern helfen soll, die Qualität ihrer Kaffeebohnen zu erhöhen und ihnen damit eine sichere Zukunft zu bieten.

Indem wir das Richtige tun, ist Starbucks nicht nur fГјr die Bauern, sondern auch fГјr deren Gemeinden die beste Wahl.

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GUTER KAFFEE JEDEN TAG

All die gute Arbeit wäre nicht möglich ohne eines – unsere Gäste. Und das sind Sie. Indem Sie sich für einen Starbucks 100% Fairtrade Espresso entscheiden – das heißt mit jedem Caffè Latte, jedem Cappuccino, jedem Americano – helfen Sie, den Kaffeebauern und ihren Familien etwas Gutes zu tun.

Mit dem Starbucks Fairtrade Espresso treffen Sie bei Ihrem Kaffeegenuss eine verantwortungsbewusste und ethische Entscheidung.

Auch in Zukunft werden Starbucks und Fairtrade weiterhin nach Möglichkeiten suchen, Bauern bei der Bewältigung geografischer und lieferkettenbedingter Schwierigkeiten zu unterstützen sowie eine hohe Kaffeequalität zu sichern und die Lebens- und Umweltbedingungen weiter zu verbessern.

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1. Kennen Sie eine Stadt oder einen Ort in Ihrer Nachbarschaft, der sich fГјr Fairtrade engagiert?

2. Welche der folgenden Produkte können Fairtrade-Produkte sein?

3. Wenn Sie einen Fairtrade-Kaffee kaufen, was bedeutet dies fГјr den Kaffeebauern?

4. Wie bevorzugen Sie Ihren Kaffee?

5. Wie trinken Sie Ihren Kaffee am liebsten?

6. Wie viele Extra Shots mögen Sie in Ihrem Kaffee?

7. Was halten Sie von Sirup im Kaffee?

8. Wie oft trinken Sie Kaffee?

9. Meine bevorzugte Kaffeezeit:

Frage 1 von 9

Welcher Starbucks Typ sind Sie?

Fairtrade info:

Fairtrade Info:

Fairtrade Info:

Frisch gebrГјhter Kaffee

Standard und Beständigkeit: Das sind Sie. Morgens sind Sie schnell auf der Höhe, in jeder anderen Hinsicht jedoch eher weniger auffallend. Nichtsdestotrotz schätzt man Sie als Rückgrat der Kaffeewelt. Unser Café Estima Blend ist eine Fairtrade Edition, die unserer Ansicht nach hervorragend zu Ihnen passt. Sie können stolz darauf sein, sich für dieses faire Produkt entschieden zu haben.

Espresso Shot

Sie verschwenden keine Zeit – wenn Sie etwas anpacken, dann bringen Sie es auch zu Ende. Kein Schnickschnack, keine Extras, einfach nur ein schneller Koffein-Kick. Sie sind ehrlich und direkt. und jetzt auch 100% Fairtrade!

Caffé Americano

So nah an frisch aufgebrühtem Kaffee wie man ohne Filter nur kommen kann. Sie sind extrovertiert, leidenschaftlich, quirlig – und manchmal auch ein bisschen anstrengend. Genau wie das Land, nach dem dieses Getränk benannt wurde. Sie verfügen jedoch über soziales Bewusstsein, da es sich ja hierbei um ein Fairtrade zertifiziertes Getränk handelt, und mögen diesen Obama wahrscheinlich einfach nur gut leiden. Schön für Sie!

Cappuccino

Mit gutem Geschmack kennst du dich aus und das zeigt sich auch in deiner Persönlichkeit. Ein schnöder Filterkaffee ist deshalb nichts für dich, du brauchst mehr! Mehr Fairtrade zum Beispiel. Fühlt sich gut an, oder?

Caffé Mocha

Sie sind ein hervorragendes Beispiel dafГјr, wie man verschiedene Dinge miteinander kombiniert, um etwas noch Besseres zu schaffen. Sie sind sogar ein bisschen stolz auf Ihre Kenntnisse Гјber Fairtrade, oder? Alle Achtung fГјr diese Mischung und Ihr Fairplay!

Iced Coffee

Sie sind so rasant und innovativ wie man es in der Kaffeewelt nur sein kann. Sie wissen, was Sie wollen, und möchten auf nichts verzichten – ob süße Schmeicheleien auf Eis oder ein einfacher nachmittäglicher Muntermacher für heiße Tage. Sie möchten ein Getränk ganz nach Ihrem Geschmack, das auch fair zu anderen ist.

Caramel Macchiato

Sie sind ein extrovertierter Mensch und lieben das Leben am Limit. Sie gehen fettarmer Milch aus dem Weg und bestellen stattdessen zusätzlich Karamellsauce.

Espresso Macchiato

Sie sind ein wohlhabender Aristokrat, der keine Zeit hat, die Füße hochzulegen, um bei einer heißen Schokolade dem neuesten Klatsch und Tratsch zu lauschen. Stattdessen bevorzugen Sie einen kleinen Espresso mit Karamellnote bei der täglichen Zeitungslektüre.

Double Tall Latte

Sie möchten alles. Einer reicht Ihnen nicht, Sie möchten gleich zwei Espresso Shots in Ihrem Lieblingsgetränk. Genau wie Sie enthält auch Ihr Caffè Latte jede Menge Anmut und Geschmack. Und jetzt, wo diese geballte Kaffeequalität auch noch Fairtrade zertifiziert ist, sind Sie das Gesprächsthema Nummer eins!

Signature Hot Chocolate

Sie geben es nicht gerne zu, aber Sie sind aller Leute Laster. Sie strahlen wohlige, samtweiche Wärme aus und hinterlassen bei Ihren Mitmenschen stets einen Hauch süßer Herrlichkeit. Man sollte vor Ihnen warnen – Sie haben es ganz schön in sich!

Extra Shot

Ihre Fairtrade Kenntnisse reichen weiter als beim Durchschnitt. Sie können stolz auf sich sein.

Zwei Extra Shots

Sie sind ein Г¤uГџerst verantwortungsbewusster Verbraucher und sind zweifelsohne eine Inspiration fГјr Freunde und Familie. Weiter so!

Drei Extra Shots

Noch mehr Fairtrade Bewusstsein und Sie könnten selbst Fairtrade Bauer werden.

Sie sind süß und Perfektionist zugleich – aber das geht in Ordnung. Die Menschen mögen den Gedanken, dass Sie eines Tages die Welt regieren oder ein Onlinequiz erfinden.

Kaffee bei Ihrem Г¶rtlichen Tankstelle

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Fairtrade - Fairer Handel

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Transcript of Fairtrade - Fairer Handel

Fairtrade - welches Ziel wird verfolgt?

Was macht Transfair?

1992: gemeinnütziger Verein "TransFair"

in Afrika, Asien und Lateinamerika

Was macht TransFair?

Fairtrade - Struktur und Organisation

Eine Strategie zur Armutsbekämpfung

Marktzugang und direkte Handelsbeziehungen

Stärkung für Familien

Warum Fairer Handel?

Bazaar Berlin - Fair Trade Market

Verbesserung der Lebensqualität

Fairtrade: Zusammensetzung verschiedener

gesetzlicher Mindestlohn (Minimum)

Benachteiligte aus dem Süden Marktzugang in den Norden

Förderung langfristiger und direkter Handelsbeziehungen

Fairtrade-Prämie: nach jedem Einkauf

Bau von Trinkwasserbrunnen

Druck des Weltmarktes schwankende Preise ausbeuterischer

Verschuldung, Arbeitslosigkeit, Verelendung

Alternativen: Drogenanbau, Prostitution, ausbeuterische Kinderarbeit,

Flucht in die Elendsviertel der Großstädte, Emigration

Ausbildung und Förderungschancen für Kinder und Jugendliche

Coffee

Of the 1.6 million farmers and workers involved in Fairtrade around the world, about half are small-scale coffee farmers. Coffee was the first product to be Fairtrade certified when the first Fairtrade coffee from Mexico hit shelves in the Netherlands in 1988. Currently Fairtrade coffee farmers can be found in 30 countries.

Around the world, 25 million smallholders produce 70-80 percent of the world’s coffee, which is one of the reasons why Fairtrade focuses its efforts on small producer organizations. No matter what or where your favourite cup of coffee is – fresh ground or instant, in a café or in your kitchen – there will be a Fairtrade product for you.

What Fairtrade Means for Coffee Producers

In the case of coffee, Fairtrade exclusively certifies small producer organizations. By supporting democratic organizations of small farmers, Fairtrade encourages a stronger, more unified voice for farmers in trade relations. The Fairtrade Minimum Price, which aims to cover the average costs of sustainable production, acts as a safety net against an unpredictable market. A Fairtrade Premium above the selling price is invested in community business and development projects.

Fairtrade coffee producers are small family farms organized in cooperatives or associations which the farmers own and govern democratically.

You can read a number of case-studies of Fairtrade coffee producers on the Fairtrade Foundation website.

To find out which coffee producer organizations are currently Fairtrade certified, you can check the database available on the FLO-CERT website. Read more

General Coffee Facts

• An estimated 1.6 billion cups of coffee are drunk every day. That's over 18,500 cups per second.
• Coffee beans start to grow as coffee cherries. After the ripe, red cherries are picked, they are washed, dried and hulled. This yields green coffee beans, which are then roasted and ground to make coffee.
• Coffee cherries ripen unevenly, so the harvest is a labour-intensive process with multiple visits to the same coffee bush during the harvest season.
• Under the right conditions, green coffee can be stored for over a year, but roasted coffee should be brewed within 2-4 weeks to enjoy maximum freshness.
• Brazil with around 30 percent and Vietnam with almost 20 percent of world production are the two largest coffee producing countries.

Where to Buy

Fairtrade certified coffee is available in most markets. If you can’t find it, request Fairtrade coffee at your favourite roaster or retailer or get in touch with your local Fairtrade organization by checking out Fairtrade Near You.

Fairtrade kaffee

• 

Fair Trade Small growers

Holland, 1988: a delegation of Mexican Indians and a missionary made a business offer to the Europeans: how about we apply fair trade!

Why we need Fair Trade

• The growers, united in the form of democratic cooperatives. They refused poverty, depopulation and restricted access to health and education.
• Father Francisco Van der Hoff, a Dutch missionary living in Mexico. He considered new market conditions with these growers. He founded the Max Havelaar label .
• Roasters. These actors purchase harvests directly, often at a price above market price, and develop modern distribution circuits to optimise sales.
• Consumers in northern countries who make the simple decision to purchase their coffee at a slightly higher price to encourage a fairer world balance and acquire a better quality product.

Max Havelaar , the hero of the book by Dekker, denounced the situation faced by the indigenous community in 19th century colonial Holland. This symbol became a sign of recognition, a label guaranteeing compliance with fair trade rules.

Max Havelaar currently certifies 630 organisations of coffee growers, covering 1.5 million workers. Including their families, that means 8 million individuals benefit directly from the effects of fair trade via their projects: creation of medical centres, schools, community homes for alternative crafts, purchase of a bus, creation of road sections…

• For consumers - Better quality coffee: by removing the obligation for immediate returns whatever the cost, growers can return to traditional methods, and stop using chemicals to stimulate or protect production.
• For growers - land is no longer worn down to sterility, and growers are no longer in debt. Growers can return to food-producing farming, in addition to coffee operations, reducing depopulation and poverty due to the need to purchase food for day to day meals.
• For roasters: economic commitment is compensated for by hands-on knowledge of the plantation. Roasters can control the entire coffee chain, including origins, monitoring, treatment and sale. Roasters can therefore influence product quality from the word go. Shaded plantations located at high altitudes (1,500 metres), hand harvested with several runs, achieve the quality expected by Malongo.

The historical partner: Malongo

1992, Jean-Pierre Blanc, Managing director of Malongo travelled to Mexico seeking out organic coffees. His meeting with Father Francisco Van der Hoff and the growers of the UCIRI cooperative was decisive: this led to the launch of coffee by small growers .

This strong, permanent, uninterrupted commitment makes Malongo the France’s premier company in fair trade coffees. Based on the success of this new economic model, Malongo also contributes to fair trade distribution with an ever wider range of products and the organisation of conferences and colloquiums.

The keys to fair certification

• Direct sales: the product is purchased by the import agent in the north directly from the cooperative of growers in the south. No stock market speculation, less intermediaries.
• A fair price: a floor is defined jointly. The following are added: a bonus for the social projects of the cooperative, and an organic bonus if organic certification is obtained.
• A long-term commitment: a letter of intent ensures guaranteed income for growers and stable procurement for buyers.
• Access to credit: if cooperatives so request, they may obtain early payment or a loan at a reasonable rate from buyers.
• A transparent democratic organisation: the cooperative must be managed in a transparent and democratic manner.
• Protecting the environment: some cooperatives fail to obtain organic certification, however the small growers in the cooperative practice small-scale agriculture and protect the environment. They prepare their own development projects.

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Finest Coffees & Teas

Our fine coffees are freshly roasted and then delivered direct to your door. With a vast range of coffees from around the world you can’t buy finer, fresher coffee - taste the difference!

Why not also try our extensive range of fine teas and infusions.

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Order from our superb gift range. Gifts can be sent direct to the recipient and can include a special gift message from you. Read More >

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Coffee Encyclopedia

We have collected a wealth of coffee related information to become the number one coffee resource on the internet:

Beginners Guide to Coffee

If you are new to drinking real, freshly roasted coffee then you can't go wrong than start with our beginners guide to coffee.

Ways of Making Coffee

How do you make the perfect cup of coffee? It's not as simple as you might think, as this comprehensive guide to making the perfect cup reveals!

World Coffees

Find out about the distinctive nature of different coffees, and what makes them taste the way they do by visiting our comprehensive guide to the coffees of the world - in four regional sections.

From Tree to Cup

How does coffee get from a bush growing on the slopes of a volcano to the delicious drink enjoyed by millions every day? There are nine essential steps. Find out what they are with our step-by-step guide.

How was the magic of coffee discovered? How did this obscure plant from Ethiopia become one of the largest commodity industries in the world? Find out in our 'History of Coffee' section.

Coffee Recipes

Make the best use of the delicious and distinctive flavour of coffee in your cooking by visiting our recipe section. We have over 150 coffee recipes, including cocktails, coffee cakes and even savoury recipes.

Did you know that when coffee first came to Europe it was sold in pharmacies as a medicinal remedy? This is just one of the hundreds of amazing coffee facts that you can find in our four trivia sections!

Coffee Storage

Bulletproof Coffee!

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Corporate and Trade

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Fair Trade Is Our Mission!

Our benefit is of a different kind

– and we pass it on to you!

Our enterprise practices 100 per cent Fair Trade – for Fair Trade with Southern producer groups is a matter near to our heart!

Therefore, our benefit is of a different kind: any surplus is exclusively re-invested in Fair Trade!

Profit maximization and profit distribution are not in line with our principles – and those of our share holders, the relief organizations and youth federations of the major churches.

For more than 40 years, we have been going new ways as Fair Trade pioneers – serving the interests of our Southern partners:

We offer help for self-help – this includes assistance to enter the local market.

We are part of an international Fair Trade network: many people and organizations help to give trade a human(e) face!

Together with numerous committed people we have played an important role in shaping public awareness with regard to social production conditions, also those in Germany – this we are proud of and

this is our benefit!

Your benefit:

• Quality: high quality products, mainly organic
• Transparency: transparency with regard to the ingredients / components of your products, production and value chain
• Your share of a whole: as a consumer of fairly traded products you are a member of a world-wide movement for more justice in international trade!

Quality, competence and partnership

We donВґt make compromises!

The GEPA logo stands for

Partnership

Our trading partners are ca. 190 cooperatives, marketing organizations and committed private enterprises in over 40 countries of Africa, Latin America and Asia.

Long-term business relationships under fair conditions, long-standing and trustful cooperation as well as transparency at any level of our commercial chains are typical of our relationships with our partners.

We trade with partners – not with suppliers!

Quality products

Our products offer a wide range of ca. 300 food products – 77 % organic – and over 1´000 handicraft articles, that are subject to regular and comprehensive quality controls.

Due to direct co-operation and controls, there is a constant quality improvement to our products. Eco-friendly production saves consumersВґ health as well as that of overseas producers.

Promoting organic cultivation helps to preserve natural resources.

Fair Trade

We know the people we are trading with!

• maintaining direct and long-term trading relationships on equal terms;
• achieving market access also for smaller producer organizations;
• paying fair prices for quality products and / or additional services rendered by our partners;
• prefinancing our orders on request in order to facilitate the purchase of raw materials and seeds;
• offering assistance and product development;
• avoiding unfair intermediate trade;
• caring for transparency of all our trading channels and activities.

Fair prices

Our trading partners in the South are entitled to fair prices and services – that is what we committed ourselves to!

In doing this, we do not make ourselves dependent on short-lived market trends.

An example of our services with regard to Coffee:

• Product advice
• Minimum prices
• Development premium above TransFair standard
• Organic premium
• Advance payment
• Long-term trading relationships

Whenever possible, we encourage producers to practice organic cultivation and pay them an organic differential.

Ca. 75 % of all GEPA food products bear the "bio" seal according to the EU regulation on products originating from organically controlled cultivation, or the Naturland seal.

We do not accept genetically modified ingredients and use eco-friendly packing materials.

Insight

GEPA: "Spearheading Fair Trade"

By means of innovating, we aim to further develop the idea of fair trade and to set an example with our practical work. Read more!

Facts & Figures

Business Report

Look back with us on our anniversary year 2015! Here you can download our business report as pdf.

Fair Trade Coffee

Fair trade coffee, or equal exchange coffee, is coffee that is traded by bypassing the coffee trader and therefore giving the producer (and buyer) higher profits. Fair trade certified coffee does not necessarily mean that the extra money trickles down to coffee farmers.

Economics of Fair Trade Coffee

TransFair USA is an independent 3rd party certification that ensures that:

Coffee importers agree to purchase from the small farmers included in the International Fair Trade Coffee Register.

Fair trade coffee growers are guaranteed a minimum "fair trade price" of $1.26/pound FOB for their coffee. If world coffee price rises above this floor price, fair trade coffee farmers will be paid a small ($0.05/pound) premium above market price.

Coffee importers provide a certain amount of credit to farmers against future sales, helping farmers stay out of debt to local coffee "coyotes" or middlemen.

Coffee importers and roasters agree to develop direct, long-term trade relationships with fair trade coffee distributors, thereby cutting out middlemen and bringing greater commercial stability to an extremely unstable market.

For more information on fairly traded coffee, fair trade coffee statistics, fair trade coffee news, visit the following sites:

Global Exchange - an agency that promotes and educates consumers about Fair Trade coffees.

Equal Exchange is a company that deals only with fair trade coffees.

To locate a certified fair trade coffee roaster, visit TransFair USA .

For an a rticle about Starbucks and organic fair trade coffee, click here.

Nestlé and the Fairtrade mark

Nestlé Fairtrade KitKat is included on the Nestlé boycott list. Nestlé is the target of a boycott because it systematically breaks baby food marketing rules so contributing to the unnecessary death and suffering of babies. Company executives put profits before health so the boycott gives them a financial reason to think again and has prompted some changes.

Nestlé has tried to improve its image by introducing Fairtrade KitKat, which some people incorrectly think makes it a fair trade company. The chocolate bar involves less than 3% of Nestlé’s cocoa purchase (2.6%).

Download our Why boycott Nestlé Fairtrade KitKat leaflet to tell people the facts. This can be printed double sided and cut in half to make two A5 leaflets. Our suggested message below can be adapted for posting as a comment on articles that highlight KitKat without mentioning other concerns.

Nestlé is ‘widely boycotted‘ (to use the words of the company’s Global Public Affairs Manager) because its baby milk marketing violates international standards, so undermining breastfeeding and endangering babies fed on formula. Nestlé is the global market leader.

Many boycott supporters do support the Fair Trade concept – a certification system requiring producers to abide by minimum standards for employment conditions, to ensure child labour is not involved in their supply chain and to pay a fair price to suppliers.

In the UK, certification is organised by the Fairtrade Foundation, which awarded the Fairtrade mark to Nestlé’ 4-finger KitKat in 2010 and 2-finger KitKat from 2013. Nestlé says it will be buying 9,600 tonnes of cocoa through the Fairtrade scheme. Its annual purchase is about 365,000 tonnes, meaning this represents just 2.6% of the total.

Legal action has been taken by US campaigners on behalf of former child slaves who worked on farms supplying Nestlé and other companies. The Business and Human Rights Resource Centre reported in December 2013 that despite Nestlé trying to have the case thrown out of court it will now go ahead: ‘The plaintiffs allege that they were forced to work long hours without pay, kept in locked rooms when not working and suffered severe physical abuse by those guarding them. The plaintiffs allege that the companies aided, abetted or failed to prevent the torture, forced labour and arbitrary detention that they had suffered as child slaves.’

In 2005 the Fairtrade Foundation awarded the mark to Nestlé Partners’ Blend coffee, which involves just 0.1% of the coffee farmers dependent on the company, while Nestlé is accused of driving down standards for the rest – click here for the controversy over Partners’ Blend.

The announcement that that the Fairtrade mark would be added to 2-finger KitKat in January 2013 was actually made at the end of October 2012, two days before International Nestlé-Free Week 2012 – the timing of the announcement was clearly an attempt to try to divert attention from the week.

Baby Milk Action conducted a survey through its website at the time of the Partners’ Blend launch and of 500 who responded, 95% were boycotting Nestlé and 92% said they bought Fairtrade products, while 45% said their support of the Fairtrade mark would change if Nestlé received it. There was widespread confusion about the meaning of the Fairtrade mark as two-thirds of respondents said if they saw the mark they believed it indicated there were no significant ethical concerns about the company. In truth, the certification process only involves checking the practices surrounding the product on which the mark appears.

When the 4-finger KitKat received the Fairtrade mark, it was announced that 6,000 farmers would benefit from supplying cocoa for it, gaining about an extra £400,000 per year from the Fairtrade premium. This has risen to 7,000 farmers with the addtion of 2-finger KitKat. Nesté’s is again receiving global publicity for a fraction of the price of the sums it pays on advertising (for example, it spent £43 million on the Nescafé UK advertising campaign it ran in 2010).

The following message was posted on reports about the award of the Fairtrade mark by Baby Milk Action’s Campaigns Coordinator at the time:

What a Public Relations coup for Nestlé – whose KitKat bar you have mentioned in your article. Only 2.6% of Nestlé’s cocoa purchase is involved in KitKat and it is criticised for failing to act on a 2001 undertaking to end child slavery in the supply chain of the rest by 2006.

Nestlé Fairtrade KitKat is on Baby Milk Action’s list of products to boycott to put pressure on Nestlé executives to stop marketing baby milk using strategies that violate international standards. Nestlé’s latest global marketing strategy is to claim its formula is the ‘natural start’, the ‘gentle start’ and ‘protects’ babies. In reality babies fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. The Nestlé boycott has prompted some changes and admissions, but more pressure is needed as Nestlé continues to defend the colourful logos it has added to labels and most of the promotional material containing misleading claims. Nestlé also refuses to bring its warnings and instructions into line with World Health Organisation guidance on how to reconstitute powdered formula, so putting babies who have to be fed on formula at additional risks.

Nestlé is also accused of trade union busting activities in Colombia and refusing to accept court rulings in the Philippines over workers’ rights. For information on these and other issues, see the Nestlé Critics site: http://www.nestlecritics.org/

You can find evidence of what Nestlé is really doing and a leaflet explaining why to boycott Fairtrade KitKat at: http://www.babymilkaction.org/nestlefree

There are companies that are 100% Fairtrade which deserve supporting by those who back this initiative, rather than Nestlé that uses its token Fairtrade chocolate bar to divert criticism and gain undeserved publicity.

Nestlé’s infographic about its 2-finger KitKat joining 4-finger KitKat with the Fairtrade mark says that 9,600 tonnes will be purchased from 7,000 farmers.

Although it was reported in 2009 at the time of the 4-finger KitKat gaining the Fairtrade mark that 6,000 farmers were involved, the new infographic suggests that the number involved was actually 2,500.

According to Nestlé Creating Shared Value report 2011, it aims to buy 40,000 tonnes of cocoa in 2012 through its own cocoa plan scheme (through which Nestlé ties in suppliers through offers of better treatment) and this will represent 11% of its entire cocoa purchase. From these figures, it can be calculated that Nestlé purchases about 364,000 tonnes in total per year. A clear statement of the total purchase has not be found in the report (it is noted, however, that the Trading Visions site gave Nestlé’s purchase in 2008 as 370,000 tonnes, so if this has actually increased, the Fairtrade percentage will be even smaller than 2.6%).